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Content Filters for Email Marketers, Part Two: Image Spam
Written By: Kevin Burke, iContact Technical Support Representative In my previous post, I discussed the scourge of spam and how it can affect the way we have to compose email messages for our marketing...
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Magnifying Your Email Efforts
By Harry Kaplowitz, iContact Strategic Advisor We all know the principle behind reflecting the sun through a magnifying glass: You’re concentrating energy through a lens into a single point, which can...
View ArticleWhy do legitimate subscribers mark my emails as spam?
Occasionally, even the most careful and considerate email marketer will be hit with spam complaints. It is possible this will be simply down to the fact that the spam complaint button is more visible...
View ArticleThe Dubiously Acquired List – Learn From My Mistakes
OK – I’ll admit it. I’ve been a victim of dubiously acquired lists myself. It was early on in my email marketing career and I was approached by a smooth-talking salesperson at an online marketing...
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Is Google “Gspamming” Gmail Users with Stealth Advertising?
Microsoft is reportedly leading a campaign to stop Google from “Gspamming” its users with unwanted ads designed to look like emails via its Gmail service. The campaign, which at the time of writing...
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Think Like a Spammer (Just Don’t Be One)
As I write this, I’m sitting at my laptop, watching the “likes” rapidly multiply on a bogus Facebook page claiming to belong to a large British supermarket, as people fall over themselves to win a...
View ArticleSpamcop, Spamtraps, and You
One of the biggest assets you gain when you come on board with iContact is industry insight. We tell all of our customers, “We stay on top of the email marketing world so you don’t have to.” Well,...
View ArticleWhy Do Legitimate Subscribers Mark My Emails As Spam?
Occasionally, even the most careful and considerate email marketer will be hit with spam complaints. It is possible this will be simply down to the fact that the spam complaint button is more visible...
View ArticleWhat CASL Means for iContact Customers
Written By: Andrew Barrett It’s been five years in the coming, but the new Canadian Anti-Spam Legislation (CASL) is nearly here at last. The new requirements go into effect July 1st, so if you haven’t...
View ArticlePurchased Email Lists Are Illegal in Canada – We’ve Never Liked Them
The recent CASL anti-spam laws in Canada have caused some debate among email marketers, particularly in the United States, with many people asking why they should adapt their strategies to comply with...
View Article8 Ways Your Marketing Looks Like Spam
When your marketing looks like spam, emails go unopened and consumer trust in your brand dwindles. Follow these tips to invigorate your strategy and get your content in front of eager eyes. Deceptive...
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